Lead with Design

“Do we need designers for our internal apps?”
UX design is happening on your product with or without a dedicated designer. So, who's making your product’s UX design decisions?

Design with Purpose

“UX is dead; Long live UX” Why we struggle to define product design
Trying to explain what the product team does is like trying to carry a handful of eggs.

Design Thought

How big is too big? Get valuable design software requirements from large group meetings
Getting useful design requirements from large meetings is about as likely as winning a multi-stage cycling race on an exercise bike.

Design Thought

Reality is not flat, so why are our digital interfaces?
Minimalistic, flat design removes what's familiar, relatable, and disconnects us from our natural world.